Football season is back, and so is Yokohama's
sponsorship program with the National Football League's
Dallas Cowboys, Denver Broncos and Baltimore
Ravens.
It kicks-off with the tire maker’s “Home Team Pride”
campaign, which runs from Sept. 26 to Nov. 6. Customers
can receive a free official replica Cowboys, Broncos or
Ravens jersey with the purchase of four Yokohama tires
from participating local dealers.
“As in the past, we expect the program to be a touchdown
for our dealers in terms of increasing store traffic and
spurring sales,” says sales director Shawn
Denlein.
The one-year NFL promotional agreements with each team
includes Yokohama-branded signage at the teams’
stadiums; pre-game, post-game and in-game spots on their
flagship radio stations; in-stadium displays and in-game
announcements on the public address system and on LED
boards.
“Football is one of the most popular sports in America,”
says Denlein, “and we have great success every time
elevating brand awareness for Yokohama through our
partnerships with the various teams.”
He reports that “the response we received last year from
the Cowboys, Broncos and Ravens fans was tremendous and
we look forward to another winning year as we highlight
our lineup of tires, including the AVID ENVigor and our
eco-friendly, orange-oil infused tire, the dB super E-
spec.”
Yokohama’s 2011 sports sponsorship programs also include
Major League Baseball (the Los Angeles Angels and
Philadelphia Phillies) and the National Basketball
Association (the Boston Celtics and Houston
Rockets).
For more information, visit www.yokohamatire.com.
