Yokohama: Dealers await rousing fan response to NFL promos

Jan. 1, 2020
Football season is back, and so is Yokohama's sponsorship program with the National Football League's Dallas Cowboys, Denver Broncos and Baltimore Ravens.
Football season is back, and so is Yokohama's sponsorship program with the National Football League's Dallas Cowboys, Denver Broncos and Baltimore Ravens.

It kicks-off with the tire maker’s “Home Team Pride” campaign, which runs from Sept. 26 to Nov. 6. Customers can receive a free official replica Cowboys, Broncos or Ravens jersey with the purchase of four Yokohama tires from participating local dealers.

“As in the past, we expect the program to be a touchdown for our dealers in terms of increasing store traffic and spurring sales,” says sales director Shawn Denlein.

The one-year NFL promotional agreements with each team includes Yokohama-branded signage at the teams’ stadiums; pre-game, post-game and in-game spots on their flagship radio stations; in-stadium displays and in-game announcements on the public address system and on LED boards.

“Football is one of the most popular sports in America,” says Denlein, “and we have great success every time elevating brand awareness for Yokohama through our partnerships with the various teams.”

He reports that “the response we received last year from the Cowboys, Broncos and Ravens fans was tremendous and we look forward to another winning year as we highlight our lineup of tires, including the AVID ENVigor and our eco-friendly, orange-oil infused tire, the dB super E- spec.”

Yokohama’s 2011 sports sponsorship programs also include Major League Baseball (the Los Angeles Angels and Philadelphia Phillies) and the National Basketball Association (the Boston Celtics and Houston Rockets).

For more information, visit www.yokohamatire.com.