For the seventh consecutive year, Yokohama is a major
sponsor of the annual Pebble Beach Concours d’Elegance.
The company has been dubbed as “the official tire” of the
Aug 21 classic car showcase along the Pebble Beach Golf
Links in central California.
“The Pebble Beach Concours d’Elegance is known globally
as a celebration of the automobile,” notes Yasushi
Tanaka, Yokohama’s president and CEO.
“Every August it attracts some of the most attractive,
historic and valuable cars as well as top automotive
industry executives, national and international media and
enthusiasts from around the world. The Pebble Beach
Concours offers Yokohama the perfect platform to
communicate our strategic corporate messaging,” he points
out.
The company’s sponsorship agreement includes a large
display at the first tee – near one of the highly-
trafficked main entrances – name and logo placement on
each of the tickets and on the lanyards worn by
spectators and participants, co-hosting privileges and
VIP access to the exclusive Stillwater Bar & Grill, ad
placement in the event program and participation in a
number of Concours-related activities.
For the second straight year, Yokohama’s exhibit will
feature a “living wall,” a natural, biodegradable 30-
foot-long by eight-foot-tall display that features a
decorative wall of vegetation that leaves virtually zero
waste.
It will use more than 4,000 plants consisting of Sedum
“Sea Urchin” and Sedum “Red Carpet,” and display
alongside it the company’s new “BluEarth” global
environmental initiative logo. All the plants will be
re-purposed after the Concours.
Surrounding the display will be a selection of tires
featuring the company’s eco-friendly orange oil
technology, including the new BluEarth-1 car tire
(available in the U.S. next year), the ADVAN ENV-R2
racing tire, and the original orange oil-infused dB Super
E-spec tire. Yokohama will also feature a concept Scion
F-RS car with BluEarth orange oil ADVAN Neova concept
tires.
For more information, visit www.yokohamatire.com.
