RMA tire safety radio spots feature NASCAR's Brad Keselowski

Jan. 1, 2020
Public service announcements urging motorists to ?Be Tire Smart? are being distributed to 3,000 radio stations by the Rubber Manufacturers Association (RMA).
Public service announcements urging motorists to “Be Tire Smart” are being distributed to 3,000 radio stations by the Rubber Manufacturers Association (RMA).

The four PSAs advise drivers to check their tire pressure, inspect the treads and understand proper tire repair.

Two of the spots feature Brad Keselowski, driver of the No. 22 Discount Tire Dodge Challenger for Penske Racking in NASCAR’s Nationwide series.

The Scottsdale, Ariz.-based Discount Tire is a long-time partner in the RMA’s Be Tire Smart – Play Your PART tire care education program. This is the fourth year that the chain has loaned the services of its sponsored driver to the RMA effort.

“Hot summer temperatures, under-inflated tires and over-loaded vehicles can be a deadly combination,” says Charles Cannon, RMA president and CEO.

“All of those conditions can cause tires to generate heat, which is the enemy of a tire,” he points out.

 

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“Over time, excess internal heat can cause damage that may lead to a tire failure,” says Cannon.

The RMA provides these tips:

  • Check and Inflate! Use a tire gauge to check tire pressure every month and before long trips. Check tires when cold – before you drive – for an accurate reading. Tires warm as they move and that can increase the tire pressure.
  • What’s Your Pressure? Use the vehicle manufacturer’s recommended tire pressure that is found on a label on the driver’s door or owner’s manual. Don't look at the tire sidewall. The maximum pressure is listed on the tire.
  • Don’t Pack on the Pounds! Don’t overload your car. The same vehicle label for tire pressure has maximum load capability. Overloading your car and driving long distances can damage your tires.
The RMA’s PSAs can be heard at www.betiresmart.org.

For more information, visit www.rma.org.