Public service announcements urging motorists to “Be
Tire Smart” are being distributed to 3,000 radio
stations by the Rubber Manufacturers Association
(RMA).
The four PSAs advise drivers to check their tire
pressure, inspect the treads and understand proper
tire repair.
Two of the spots feature Brad Keselowski, driver of
the No. 22 Discount Tire Dodge Challenger for Penske
Racking in NASCAR’s Nationwide series.
The Scottsdale, Ariz.-based Discount Tire is a
long-time partner in the RMA’s Be Tire Smart – Play
Your PART tire care education program. This is the
fourth year that the chain has loaned the services
of its sponsored driver to the RMA effort.
“Hot summer temperatures, under-inflated tires and
over-loaded vehicles can be a deadly combination,”
says Charles Cannon, RMA president and CEO.
“All of those conditions can cause tires to generate
heat, which is the enemy of a tire,” he points
out.
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“Over time, excess internal heat can cause damage
that may lead to a tire failure,” says
Cannon.
The RMA provides these tips:
- Check and Inflate! Use a tire gauge to check
tire pressure every month and before long trips.
Check tires when cold – before you drive – for an
accurate reading. Tires warm as they move and that
can increase the tire pressure.
- What’s Your Pressure? Use the vehicle
manufacturer’s recommended tire pressure that is
found on a label on the driver’s door or owner’s
manual. Don't look at the tire sidewall. The maximum
pressure is listed on the tire.
- Don’t Pack on the Pounds! Don’t overload
your car. The same vehicle label for tire pressure
has maximum load capability. Overloading your car
and driving long distances can damage your tires.
The RMA’s PSAs can be heard at
www.betiresmart.org.
For more information, visit www.rma.org.
