New Cosmopolitan Hotel to be HQ for TIA's Las Vegas events

Jan. 1, 2020
A recent addition to the Las Vegas Strip has been selected by the Tire Industry Association (TIA) as the host lodgings for its Oct. 31-Nov. 4 Global Tire Expo.
A recent addition to the Las Vegas Strip has been selected by the Tire Industry Association (TIA) as the host lodgings for its Oct. 31-Nov. 4 Global Tire Expo.

The Cosmopolitan Hotel is the place to be, according to TIA Executive Vice President Roy Littlefield. “It’s one of Las Vegas’ newest and trendiest hotels in the heart of all of the action on the Strip, and we’ve managed to obtain a fantastic room rate for our members. That’s why I encourage everyone in the tire industry to be a part of the excitement and make plans to be at this year’s Expo.”

The hotel offers spacious rooms plus a wide selection of dining and shopping options, Littlefield notes.

Among the activities on tap for the Expo will be the “TPMS at 10,” “Truck Tires at 10,” “Tires at 2” and “Management at 4” educational session tracks. Each day, attendees will have the opportunity to attend sessions led by the top experts in the tire industry. Topics will include TPMS tools of the trade, the future of emergency road service and the impact of the new health care regulations on the tire industry. A “Successful Tire Dealers Share Their Secrets” session is set for Tuesday’s “Tires at 2.”

Additionally, “Green @ Noon,” is a new educational session track that will feature leading experts who will discuss the pressing topics concerning environmental issues in the tire industry and how they can impact and benefit tire dealers. Topics are tentatively to include sustainability and environmental best practices, tire manufacturers going “green” and what dealers are doing to “green” their businesses.

Back for a third year are the Wine & Cheese Social and Tire Industry Honors. Both events will take place at the Cosmopolitan on Monday, Oct. 31. The Wine & Cheese Social will start at 5 p.m. Admission is free for all TIA members and show attendees.

Immediately following the Wine & Cheese Social from 6-7 p.m. will be the Tire Industry Honors, also held at the Cosmopolitan. The program will honor this year’s Tire Industry Hall of Fame recipients and the gavel will be passed from the current TIA president, Mike Berra, to incoming president Larry Brandt.



From 7:30 to 9:30 p.m. will be the annual Welcome Reception at the Cosmopolitan’s Bamboo Pool. “Guests will be treated to some of the best food, drinks and entertainment on the Strip – all under a starry desert sky,” says Littlefield. Tickets are $65 per person.

Sponsorships for this year’s TIA events – including the Welcome Reception, Wine & Cheese Social and Tire Industry Honors – are available. Sponsorship is an effective way to show your support of the association and to promote a business, product or service, he reports.

Last year’s inaugural Global Tire Expo “was an overwhelming success, and the word has definitely gotten out that it’s the epicenter of the tire industry for that week,” Littlefield says. “We’re encountering extremely healthy booth sales and registrations; we’re expanding our world-class educational sessions with the addition of the ‘Green @ Noon’ session track and our TIA pre-Expo events will continue to build on previous years’ successes.”

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