New England's Sullivan Tire draws a crowd with soccer player

Jan. 1, 2020
In cooperation with Kumho, Sullivan Tire & Auto Service recently hosted a meet and greet session with soccer star Alexi Lalas at its Brockton, Mass. outlet as Lalas' U.S. Men's National Team prepared for a match against Spain at Gillette Stadium
In cooperation with Kumho, Sullivan Tire & Auto Service recently hosted a meet and greet session with soccer star Alexi Lalas at its Brockton, Mass. outlet as Lalas’ U.S. Men’s National Team prepared for a match against Spain at Gillette Stadium in Foxborough.

The tire maker “is motivated to work with its local dealers throughout the country toward the common goal of growing sales,” according to Rick Brennan, Kumho’s vice president of marketing. “It’s a win- win scenario, one that puts both Kumho and our dealers in the zone.”

As the Official Tire of the U.S. squad, Kumho is providing America SCORES New England with 750 new soccer balls for children in its program upon reaching 15,000 “likes” on the tire company’s Facebook page. (America SCORES a non-profit organization that empowers youth through a combination of athletics, creative writing and service-learning aimed at helping them develop life skills, literacy and health through soccer.)

“We are reaching out in a myriad of ways to our consumers, our dealers and our communities throughout the country to expand our presence as ‘the’ high performance tire company, as well as to give back and to inspire kids from all walks of life to drive toward their dreams,” says Brennan.

“We have established a national network of relationships with amazing organizations, from our dealers to national sports teams, that have enabled us to successfully build our consumer base by showcasing our brand as one of the leading tire manufacturers in the world,” he adds.

Kumho has also teamed up with Sullivan’s to kick off a new program giving customers a $40 rebate on the purchase of four Ecsta UHP tires or a $20 rebate for buying two of them. The selected Ecsta lines include ASX, SPT, AST and LX Platinum.

Established in 1955 by Robert J. Sullivan with the motto of “treat everyone, customers and fellow employees, as you would a member of your family,” Sullivan’s has grown to encompass 53 retail locations and 15 Commercial Truck Centers throughout New England.

For more information, visit www.sullivantire.com and www.kumhotireusa.com.