CJ Automotive Group has launched an online retail
site for its new Shop Vintage Wheels line, building
on the company’s existing CJ Pony Parts Internet
presence.
The debut division sells specialized aftermarket
wheels for classic cars.
“Targeting new markets is a key strategy in the
company’s growth in the next few years,” says Rich
Boone, CJ’s director of sales and marketing.
“We were impressed with how quickly this site started
generating new business even though we have not been
actively promoting it,” Boone reports.
E-commerce software firm Kalio, Inc. spearheaded the
endeavor. Both the CJ Pony Parts and Shop Vintage
Wheels sites share the same integration with back-end
systems, including product catalog management, site
administration, inventory, and in-house order
fulfillment. Reusing the existing integrations
significantly reduced development and testing time,
cutting expenses and accelerating the launch
schedule. Kalio provided the technology and was an
active consultant and best practices advisor,
according to Boone.
“This project proved that we can leverage existing
assets, integrations, and Kalio tools to get a new
branded site up and running in a very short time,” he
says.
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In addition to being the driving force behind the
initial development, the Shop Vintage Wheels staff
has full control over all everyday business functions
including promotions, product catalog, graphic look
and feel, online merchandising and other
features.
Boone specifically praises the product data
import/export tool, which quickly shifted its large
product database onto the site with minimal effort
using an Excel spreadsheet.
“This project shows we have succeeded in giving
online retailers the independence they need to manage
their sites as part of their everyday business,” says
Kalio CEO Larry Kavanagh.
“Our on-demand
software makes online retailers more self-sufficient,
which is vital to their ability to engage customers
and sell effectively. After all, it is their store
and they should be able to make it do what they want
rather than pay us to implement every change.”
For more information, visit www.shopvintagewheels.com, www.cjponyparts.com and www.kalioinc.com.
