Nitto will be outfitting each spectator with a
stylish "Eco Bag" May 22 when the Los Angeles Angels
of Anaheim host the Atlanta Braves in interleague
play.
The promotional giveaway was designed by Kyoko
Mizutani, a longtime Angels fan and wife of Nitto’s
president.
Consisting in-part of recycled materials, the Eco Bag
represents the first time the Angels have partnered
with a sponsor to create a customized item for fan
distribution.
The Mizutanis have been huge fans of the Angels for
almost 20 years, during which time they acquired a
number of team collectibles. That experience inspired
them to come up with an idea that they felt Angels
fans would truly appreciate – an environmentally
friendly tote bag.
The bag’s design pays homage to the portal that
welcomes Angels fans to each game. It depicts the
front of the stadium with its distinctive main
entrance featuring two enormous, blazing red Angels
hats, complete with New Era tags on the sweatband –
including one indicating the hats' size: 649½.
For her design theme, Mizutani relied on the Angels’
helmet symbol and the team’s distinctive team
color.
“I wanted to design something that fans would love to
use over and over again, showing their devotion to
Angels baseball as they do their part to protect the
environment,” she explains.
PAGE 2
“It was my dream to create something unique – a bag
that is useful for shopping while carrying a message
about ecology. I also wanted to create something that
fans can be proud of when they use the bag,” Mizutani
points out.
“Nitto’s motto is ‘Fueled by Enthusiasts,’ which is
why we are partnering with the Angels organization –
they’re fueled by their fans’ enthusiasm,” says
Gloria Miyamoto, the tire maker’s marketing
manager.
“The Angels’ support of this promotion is a sign of
that shared excitement – it has enabled Nitto to
create something really special for the Angels
community,” she says.
The promotion is Nitto’s second at Angel Stadium
during this 50th anniversary season. At the home
opener, Nitto presented fans with a collectible
commemorative T-shirt, the back of which featured a
list of all 853 Angels players, coaches and managers
to wear the Halos uniform since the franchise’s
founding in 1961.
Promotional giveaways are just part of the tire
manufacturer’s second year of sponsorship of the
ballclub. The company’s logo appears in the Angels
magazine and on the scoreboard behind home plate. And
at the July 8 game against the Seattle Mariners,
Nitto will present fans with a special Angels
drawstring backpack.
For more information, visit www.nittotire.com.