They offer an all-season balanced performance under numerous driving conditions, according to Michael Martini, a divisional president at parent-firm Bridgestone.
“The Fiat 500 has been a staple in Italy for decades, but has recently become popular on a global scale,” he notes, adding that it “makes sense” that the vehicle’s North American debut would include an alliance with Firestone based on its long history in motorsports.
“Linking up with Fiat for the introduction of this Italian classic in the states is very exciting for us,” says Martini. “And Firestone is excited to help develop and deliver an all-season performance tire that maximizes the Fiat 500’s fun-to-drive handling on American roads.”
The tire is H-speed rated and “engineered to provide a blend of sporty handling while also offering practical all-season traction capability,” he reports.
“Since 1957, the historic Fiat Cinquecento (500) has been an affordable, comfortable and reliable transportation solution for Italians and other Europeans. More than 50 years later, and thanks to its stylistic and modern technological features, the new 2012 Fiat 500 represents the spark of another milestone catering to a new generation of American drivers who want their vehicle to be as engaging, individualized, ecologically responsible and technologically savvy as they are,” according to Martini.For more information, visit www.firestonetire.com.
