Noted Olympian Shaun White and his brother Jesse have
equipped their Vermont SportsCar rally vehicle with g-
Force Rally tires under a multi-year “Upgrade to
BFGoodrich” campaign.
“I’ve always been fascinated with cars,” says White,
“and I’m excited to work with the
BFGoodrich team on my performance
driving.”
Taught by TeamBFG specialists from the tire maker, White
has been learning to upgrade his racing skills.
Known as “the flying tomato” for his flowing red hair,
White is a two-time Olympic gold medal winner; the
most-decorated athlete in Winter X Games history with 15
medals; a four-time medal winner at the Summer X Games;
and a nine-time ESPY award winner.
“Shaun White is all about performance and pushing the
limits when it comes to competing and having fun, and BFGoodrich Tires is all about performance
upgrades and fun amplified,” says Jamey Fish, the
company’s director of consumer experience.
“Through our ‘Upgrade to BFGoodrich’ campaign, we are
literally upgrading Shaun’s driving performance on
BFGoodrich tires,” he reports “Shaun showed everyone
what he can do in the world of extreme sports; now we’re
going to share with Shaun, and all enthusiasts, what we
do best.”
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The first to show White the ins and outs of what it
takes to be a performance driver were TeamBFG member,
Summer X Games Rally Car SuperRally bronze medalist and
Formula Drift champion Samuel Hübinette along with Rally
America competitor Lars Wolfe.
White was exposed to a few key techniques on day one,
including buckling a five-point harness; dealing with
crushed cornering cones caused by a Viper drift machine;
and a considerable amount of shifting, cornering and
burnouts.
Goodrich is also a sponsor of the Winter X Games with
signage and jumbotron spots; commercials featuring White
airing on ESPN; print advertisements in ESPN The
Magazine; and digital ads on www.ESPN.com and www.ESPN3com.
For more information, visit www.bfgoodrichtires.com.
