Yokohama is helping the Los Angeles
Angels celebrate their 50th anniversary by sponsoring
the team throughout the 2011 season. This is the second
consecutive year the Fullerton, Calif.-based tire maker
is partnering with the American League club.
As part of the sponsorship, all the fans attending a
recent game against the Cleveland Indians were gifted
with an Angels’ 50th anniversary fleece blanket
featuring Yokohama’s logo.
Yokohama-sponsored off-road racer and
champion Cameron Steele tossed the ceremonial first
pitch prior to the game.
According to sales director Shawn Denlein, the support
agreement also includes a combination of signage behind
home plate and in the “Angel Stadium of Anaheim”
outfield; pre-game, post-game and in-game spots on the
Angels flagship radio station throughout the season;
in-stadium displays and in-game announcements on the
public address system and LED scoreboard.
“Partnering with the Angels, who play less than 10 miles
from our U.S. headquarters, will be advantageous for
Yokohama in several ways,” says Denlein. “We’ll receive
phenomenal exposure throughout the second largest market
in the country and, as we’ve experienced with our NBA
and NFL sponsorships, it will help our dealers increase
their sales through our connection with a sports team
that has dedicated fans.”
The company’s expanding sports marketing partnerships
include two NBA teams, the Boston Celtics and the
Houston Rockets. Yokohama also sponsored three NFL teams
in 2010: the Dallas Cowboys, Baltimore Ravens and Denver
Broncos.
“Our dealers are able to generate store traffic and
create local consumer excitement within their
communities,” says Denlein. “Plus, sports sponsorships
offer incredible brand visibility and are a great
platform to promote our line-up of tires, ranging from
the AVID ENVigor to the eco-friendly, orange-oil infused
dB Super E-spec.”
For more information, visit www.yokohamatire.com.
