After two successful years traveling the roads of the
NAFTA nations, Continental's
"has torn
apart its 83-foot mobile tire exhibit and brought it back
bigger and better than ever for 2011," the company
reports.
It consists of a 2010-model International LoneStar tractor
attached to a 53-foot trailer. The exhibit incorporates a
movie theatre and tire information laboratory inside the
trailer, and displays of Continental’s truck tire offerings are
placed outside of the rig.
Since its launch at Mid-America in 2009, the Untamed
Innovation Tour has visited more than 250 tradeshows,
events and tire dealerships throughout the U.S., Canada
and Mexico.
As described by company executives, features of the
Untamed Innovation Tour 2 include:
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A completely redesigned tire information and
laboratory experience which highlights the truck tire
offerings for the goods, people and construction
transportation market segments
A newly-launched electronic tool, the
ContiTireFinder, which is available on touch screen
displays inside the laboratory and is the industry’s first
truck tire selector that allows the user to adjust their
recommendations based on their specific vehicle type, tire
size, application and driving conditions
Updated touch screen access for the
ContiCostCalculator, which helps trucking fleets determine
the total cost of ownership and fuel efficiency gained by
using Continental’s tires
Three-dimensional product demonstrations, tire
technology visualizations and rolling resistance
demonstrations
Following its launch at Mid-America, the Untamed
Innovation Tour 2 will begin touring NAFTA countries to
visit trucking fleets, tire dealerships and other major
events.
The next key scheduled stop is ExpoCam 2011, Canada’s
national trucking show in Montreal, Quebec, beginning
April 7.
For more information, visit www.continental-
truck.com.
