Continental's Untamed Innovation Tour 2 set for trucking show

Jan. 1, 2020

After two successful years traveling the roads of the NAFTA nations, Continental's Commercial Vehicle Tire Division "has torn apart its 83-foot mobile tire exhibit and brought it back bigger and better than ever for 2011," the company reports.

The “Untamed Innovation Tour 2” was launched to truckers at the March 31-April 2 Mid-America Trucking Show in Louisville, Ky.

It consists of a 2010-model International LoneStar tractor attached to a 53-foot trailer. The exhibit incorporates a movie theatre and tire information laboratory inside the trailer, and displays of Continental’s truck tire offerings are placed outside of the rig.

Since its launch at Mid-America in 2009, the Untamed Innovation Tour has visited more than 250 tradeshows, events and tire dealerships throughout the U.S., Canada and Mexico.

As described by company executives, features of the Untamed Innovation Tour 2 include:

Eye-catching new graphics and updated accessories, created in part by the Chrome Shop Mafia truck customization shop

A brand-new 180-degree movie theatre experience which tells the story of Continental commercial vehicle tires and the company’s success in the market today

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A completely redesigned tire information and laboratory experience which highlights the truck tire offerings for the goods, people and construction transportation market segments

A newly-launched electronic tool, the ContiTireFinder, which is available on touch screen displays inside the laboratory and is the industry’s first truck tire selector that allows the user to adjust their recommendations based on their specific vehicle type, tire size, application and driving conditions

Updated touch screen access for the ContiCostCalculator, which helps trucking fleets determine the total cost of ownership and fuel efficiency gained by using Continental’s tires

Three-dimensional product demonstrations, tire technology visualizations and rolling resistance demonstrations

Following its launch at Mid-America, the Untamed Innovation Tour 2 will begin touring NAFTA countries to visit trucking fleets, tire dealerships and other major events.

The next key scheduled stop is ExpoCam 2011, Canada’s national trucking show in Montreal, Quebec, beginning April 7.

For more information, visit www.continental- truck.com.