HRE Performance Wheels has unveiled a new Internet presence
designed to highlight its position as a top-tier luxury
brand.
“We did not want to simply raise the bar for a wheel company
website,” says President Alan Peltier. “Our goal from the
beginning was to create a visually stunning, content rich
experience for the most discriminating consumers in the world,
period,” he explains.
“HRE is having a fantastic year, and with this new site
consumers will have a seamless experience moving from
hrewheels.com to the websites for the top watch, automobile
and fashion brands in the world,” he continues. “HRE builds
the finest hand-crafted bespoke wheels on earth, and we needed
a site that reflected that attention to detail and our
leadership position in the market. We think we have
it.”
The site features work from top fine art and motorsport
photographers with a lifestyle focus. Designed to highlight
its customers and their passions, the photography ranges from
hand-assembled 250-mph supercars to high-flying rally machines
and stunning cityscapes, all shot in the wild at locations
around the globe, according to Peltier.
It is organized to provide quick and direct access, and if a
user is not sure where to look for specific information, a
site-wide search engine will assist, he says.
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Other new features include fully integrated Facebook and
Twitter feeds for an immersive social media experience, large
high-res image galleries for each wheel line broken down by
consumer category (motorsports, street, luxury) and a digital
concierge service for those who desire a truly hands-on wheel
design experience.
“The aforementioned blog and a constantly evolving image
gallery divide the page into panels, with each panel providing
access to a new chapter or photo shoot,” Peltier says, noting
that “the focus is not on the wheels themselves, but on the
quality and eminence of the vehicles that wear them.”
Additionally, the company has a partnership with
www.tirerack.com and has recently launched a European division
in Stuttgart, Germany. It has new sponsoring agreements
ranging from Grand-Am, World Challenge, SCCA and NASA road
racing to Formula Drift and Time Attack plus rally and hill
climb teams. Three new wheel lines have also been
released.
For more information, visit www.hrewheels.com.
