“We did not want to simply raise the bar for a wheel company website,” says President Alan Peltier. “Our goal from the beginning was to create a visually stunning, content rich experience for the most discriminating consumers in the world, period,” he explains.
“HRE is having a fantastic year, and with this new site consumers will have a seamless experience moving from hrewheels.com to the websites for the top watch, automobile and fashion brands in the world,” he continues. “HRE builds the finest hand-crafted bespoke wheels on earth, and we needed a site that reflected that attention to detail and our leadership position in the market. We think we have it.”
The site features work from top fine art and motorsport photographers with a lifestyle focus. Designed to highlight its customers and their passions, the photography ranges from hand-assembled 250-mph supercars to high-flying rally machines and stunning cityscapes, all shot in the wild at locations around the globe, according to Peltier.
It is organized to provide quick and direct access, and if a user is not sure where to look for specific information, a site-wide search engine will assist, he says.
Other new features include fully integrated Facebook and Twitter feeds for an immersive social media experience, large high-res image galleries for each wheel line broken down by consumer category (motorsports, street, luxury) and a digital concierge service for those who desire a truly hands-on wheel design experience.
“The aforementioned blog and a constantly evolving image gallery divide the page into panels, with each panel providing access to a new chapter or photo shoot,” Peltier says, noting that “the focus is not on the wheels themselves, but on the quality and eminence of the vehicles that wear them.”
Additionally, the company has a partnership with www.tirerack.com and has recently launched a European division in Stuttgart, Germany. It has new sponsoring agreements ranging from Grand-Am, World Challenge, SCCA and NASA road racing to Formula Drift and Time Attack plus rally and hill climb teams. Three new wheel lines have also been released.
For more information, visit www.hrewheels.com.
