Bridgestone retailers praised for aiding Meals On Wheels

Jan. 1, 2020
Bridgestone Retail Operations has been honored with a PRNews Corporate Social Responsibility award for the company?s partnership with the Meals On Wheels Association of America.
Bridgestone Retail Operations has been honored with a PRNews Corporate Social Responsibility award for the company’s partnership with the Meals On Wheels Association of America.

The campaign, “Together, Let’s Drive Away Senior Hunger,” was recognized in the Nonprofit/Corporate Partnership category at a ceremony held at the National Press Club in Washington, D.C.

“We were extremely honored and humbled to receive this award,” says Matt Hoskins, division president. “We could not be more proud of our teammates and customers who donate their time and money to help in the fight to end senior hunger.”

Since October 2009, the company has worked with Meals On Wheels to help accomplish its goal of ending senior hunger by increasing awareness, fundraising and recruiting volunteers.

Initiatives include encouraging employees to help deliver the meals, conducting in-store promotions to help raise funds and awareness; communicating about the campaign against senior hunger through press releases and videos; and providing the organization’s staff and volunteers with the opportunity to receive special discounts on their vehicles.

Last year Bridgestone helped raise more than $500,000, becoming “a driving force behind” the efforts against senior hunger, according to Steve Muscato, national brand manager. “We will remain steadfast in our commitment” to assist the organization, he says.

For more information, visit www.bridgestone- firestone.com.