Tom Rodgers has been promoted to director of sales and
marketing at Bridgestone’s agricultural and commercial tire
division. He was most recently director of marketing, sales
support and strategic management.
In his expanded role, Rodgers’ primary objective will be to
manage the channel supply strategy between the company’s
original equipment and replacement markets.
In addition, he will work with the sales team to continue to
provide industry leading technology and service to and through
the company’s original equipment customers and Certified
Dealer network to meet the needs of production
agriculture.
Rodgers will also continue with his current marketing duties,
including responsibility for marketing and promotions, sales
support, budgeting and forecasting, pricing, product
development and field engineering.
“Tom has brought a tremendous amount of knowledge of the
agriculture industry,” says Ken Allen, divisional president,
“both from his professional as well as his personal
background.”
Rogers “has a passion for agriculture and has a great
understanding of this industry and opportunities in front of
Bridgestone Americas,” Allen adds.
Since joining the company in July of 2007, Rodgers has held
positions of increasing responsibility. He previously worked
at John Deere, covering supply management, agricultural
marketing and product support.
In addition, he has spent most of his professional career in
the agricultural industry, with previous experience in the
areas of commodities trading, seed sales and farm tires.
Rodgers graduated from Texas Tech University in Lubbock,
Texas, with a Bachelor of Business Administration degree in
finance.
For more information, visit www.bridgestone-
firestone.com.
