Bridgestone rolls out added online tire and car care access

Jan. 1, 2020
Bridgestone Retail Operations has launched interactive tools to educate and connect with its customers via Facebook, Twitter and new mobile sites.
Bridgestone Retail Operations has launched interactive tools to educate and connect with its customers via Facebook, Twitter and new mobile sites.

The company “has always been strongly committed to educating consumers about tire and vehicle maintenance,” says national brand manager Steve Muscato. “We are excited to take that commitment to the next level and set the industry standard for mobile consumer relations by directly connecting with our customers through our new mobile-social initiatives.”

An industry first, according to Muscato, the new mobile phone-compatible websites for Firestone Complete Auto Care, Tires Plus and ExpertTire can be accessed from any smart phone’s Internet application to obtain information on products and car care.

“Responding to the demands of today’s busy, on-the-go consumers, these new mobile sites feature a number of functions designed to inform customers on how to keep their vehicles running newer, longer, as well as help them locate a nearby store if they should need expert advice, all from the palm of their hand,” he reports.

The functions allow customers to locate a nearby store, research products, schedule an appointment, request roadside assistance, receive details on special offers, view instructional videos and access information on basic vehicle maintenance.

“We work hard to provide all of our customers with the best quality automotive products and services in the industry,” says Muscato. “We know that customers are using their mobile devices and social media platforms more and more to get information on the newest products and best deals. Now, they will be able to do all that and more.”

For more information, visit www.bridgestone- firestone.com.