Bridgestone Retail Operations has launched interactive tools
to educate and connect with its customers via Facebook,
Twitter and new mobile sites.
The company “has always been strongly committed to educating
consumers about tire and vehicle maintenance,” says national
brand manager Steve Muscato. “We are excited to take that
commitment to the next level and set the industry standard for
mobile consumer relations by directly connecting with our
customers through our new mobile-social initiatives.”
An industry first, according to Muscato, the new mobile
phone-compatible websites for Firestone Complete Auto Care,
Tires Plus and ExpertTire can be accessed from any smart
phone’s Internet application to obtain information on products
and car care.
“Responding to the demands of today’s busy, on-the-go
consumers, these new mobile sites feature a number of
functions designed to inform customers on how to keep their
vehicles running newer, longer, as well as help them locate a
nearby store if they should need expert advice, all from the
palm of their hand,” he reports.
The functions allow customers to locate a nearby store,
research products, schedule an appointment, request roadside
assistance, receive details on special offers, view
instructional videos and access information on basic vehicle
maintenance.
“We work hard to provide all of our customers with the best
quality automotive products and services in the industry,”
says Muscato. “We know that customers are using their mobile
devices and social media platforms more and more to get
information on the newest products and best deals. Now, they
will be able to do all that and more.”
For more information, visit www.bridgestone-
firestone.com.
