Liberty lines up with NASCAR to promote tire recycling

Jan. 1, 2020
With the goal of urging the public to reclaim, reuse and recycle, Liberty Tire Recycling is once again the primary sponsor of the MAKE Motorsports No. 50 Chevy Silverado and driver T.J. Bell in the NASCAR Camping World Truck Series.
With the goal of urging the public to reclaim, reuse and recycle, Liberty Tire Recycling is once again the primary sponsor of the MAKE Motorsports No. 50 Chevy Silverado and driver T.J. Bell in the NASCAR Camping World Truck Series.

“As leaders in both of our respective fields, Liberty Tire Recycling and MAKE Motorsports are dedicated to helping spread the word about the importance of sustainability, and this partnership enables us to do so,” says Jeffrey Kendall, Liberty’s CEO.

“Our many innovative products, such as Pinnacle Rubber Mulch, an eco-friendly alternative to traditional wood mulch for landscaping and playgrounds, have helped us demonstrate to consumers that sustainable products can also offer superior performance and aesthetic value,” Kendall continues.

The recycled rubber produced by Liberty is also used as crumb rubber and industrial feedstock for molded products and rubberized asphalt and as tire-derived fuel for industrial kilns, mills and power plants. The company maintains a network of processing plants and comprehensive door-to-door collection services, he reports.

MAKE Motorsports was founded by Mark Beaver and Tracy Lowe, a partnership with 50 years of combined racing experience. Beaver has owned teams as part of the NHRA, IHRA, Super Late Model Dirt Series, Legends, SCCA Trans Am & SCCA World Challenge. As one of the only female team owners in racing, Lowe has owned or competed in Dirt Late Models and SCCA. The pair is committed to enhancing the sport with quality-prepared vehicles, an experienced crew and sound business practices, according to Kendall. MAKE is the first team on the circuit to be operated out of historic Shelby, N.C. in the last 15 years.

Liberty made its first appearance in the NASCAR Camping World Truck Series competition with MAKE last season at Darlington Raceway in August. In November Bell rallied to a 19th place finish at Texas Motor Speedway.

For more information, visit www.libertytire.com.

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