Bridgestone has joined the sponsorship roster for the Feb. 12-
13 USA Sevens International Rugby Championship to be played at
Sam Boyd Stadium in Las Vegas.
With the play-by-play airing throughout the weekend on NBC and
Universal Sports, it marks the first time that the
International Rugby Championship will receive live television
coverage in the U.S.
Bridgestone’s in-stadium sponsorship benefits include highly
visible logo placements, Jumbotron spots, messaging and virtual
signage opportunities.
“With such great sponsor support, rugby is ‘in business’ in the
United States,” says Jonathan First, president of USA Sevens.
He adds that Bridgestone’s tires will be highlighted “in unique
and exciting ways on the field and during the
broadcast.”
“The last pieces of the puzzle are the crowds and audience who
will no doubt make it a spectacular event to watch live and on
television,” says Jon Miller, president of programming at NBC
Sports.
With an anticipated attendance of more than 50,000 over the two
days, it is the largest annual rugby presentation in North
America and one of the fastest growing rugby events in the
world.
For more information, visit www.bridgestone-
firestone.com.
