Kumho and the Miami Heat basketball team have launched an
interactive fan zone at the home-court American Airlines
Arena.
Located on the 300 Level in a newly renovated area of the site,
it features a “gaming wall” with an array of offerings for the
team’s followers.
“The Kumho Fan Zone is an area designed specifically to engage
Heat fans of all ages, and we hope it will become a signature
area and activity for our fans in Uptown,” says Eric Woolworth,
president of team’s business operations.
“The passion of the Heat’s players, fans and employees drives
the Heat brand,” notes J.B. Kim, CEO and president of Kumho
Tire USA, “and we at Kumho understand how important passion is
to elevate a brand.”
Kim goes on to point out that “partnering with the Heat allows
Kumho to tap into this enthusiasm and excitement for the team
and drive that passion for Kumho’s brand as well.”
Fans will also enjoy the giveaways and contests that will be
hosted in the Kumho Fan Zone, he says, and they can also take
advantage of exclusive “Kumho Combos” that will be offered at
the concession stand located in the Kumho Fan Zone.
The Miami Heat Dancers and Burnie, the team’s mascot will make
regular appearances to interact with fans. Visitors can also
pose for commemorative photographs that will be emailed to
them. “This way, fans can share their incredible experience at
the Miami Heat games and Kumho Fan Zone through various social
networks,” Kim says.
For more information, visit www.kumhotireusa.com.
