Pirelli has signed the European Road Safety Charter (ERSC),
signaling the company’s “commitment to reduce traffic
accidents through continuing international initiatives in
the years to come.”
The Charter, promoted by the European Commission, was signed
in Rome during the Italian stage of the European Safety
Charter National Tour.
“Safety has always been our focus,” says Alessandro D’Este,
managing director of Pirelli Tire Italia. “This is the
reason we have always been committed to a continuous search
for products and solutions for sustainable mobility and
undertaken many initiatives to promote a safety culture
among our customers, our partners and our retail networks,”
he adds.
“The signing of the European Charter is a confirmation and a
reinforcement of this engagement we have,” says
D’Este.
The company’s actions “are in line with the feasibility,
predictability and verifiability criteria required by the
European Road Safety Charter, which has been signed now by
more than 1,900 European institutions and private concerns,”
he reports. “Pirelli fully agrees in meeting ERSC’s 2020
targets in both developing technologies and planning
international actions addressed to increase road safety
awareness.”
The pact involves “increasing consumers’ awareness about
choosing high quality tires, as well as in planning proper
maintenance programs in order to prevent road accidents.
Those activities are carried out through awareness-raising
tools such as official information notes, dedicated sections
on corporate websites, newsletters, workshops and training
courses for retailers and end-consumers,” explains
D’Este.
“Furthermore, large-scale prevention campaigns are currently
set up mainly throughout heavy traffic periods, during which
Pirelli makes mobile working stations available for free
tire pressure checks and overall efficiency measurement for
all drivers. This kind of initiative was already carried out
in 2010,” he notes, “reaching 25 millions motorists in Italy
alone.”
For more information visit www.us.pirelli.com.
