Trico Products re-energizes global aftermarket branding

Jan. 1, 2020
Trico Products has unveiled new packaging designs; a bold, contemporary logo; refreshed materials; and a renewed promise: "Seeing You Through." to boost sales throughout the wholesale and retail channels.
Trico Products has unveiled new packaging designs; a bold, contemporary logo; refreshed materials; and a renewed promise: "Seeing You Through." to boost sales throughout the wholesale and retail channels.

TRICO® aftermarket wiper products now feature a branded, visual style that reflects the company's dedication to ensuring maximum visibility for every driver's "Moment of Truth.

"We understand that wipers are one of many important replacement parts on a vehicle," said Kevin O'Dowd, Global Director of Marketing, Corporate Branding and Strategy for Trico Products. "We want to send this new brand message to assure service professionals and drivers that no matter the conditions, TRICO will give them visibility and confidence even at the most challenging driving moments.

In the coming weeks, TRICO will introduce the re-energized look globally throughout the company's sales and marketing channels in North America, South America, the European Union and Asia/Pacific. Every piece of TRICO aftermarket communications will reflect the new visual style: website, packaging, advertising, promotions, sales support materials and in-store support materials.

"We are excited to collaborate on this global brand effort, as it will help protect our leadership position and especially strengthen our efforts within the automotive retail channel," said Tim Trainor, General Manager, TRICO Products Pty Ltd, Australia.

 

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While a new advertising campaign and updated packaging have already been launched, Trico will demonstrate the full breadth of its rebranding campaign at the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas this November.

"Drivers, installers and retailers all count on TRICO products for dependability and innovation at the point when they need it most," said James E. Finley, President and CEO of TRICO Products. "Our new visual style demonstrates a single-minded focus on constantly evaluating market needs and delivering durable, technologically advanced products that work simply, easily and consistently when our customers need them."

For more information visit TricoProducts.com.

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