Trico Products has unveiled new packaging designs; a bold,
contemporary logo; refreshed materials; and a renewed promise:
"Seeing You Through." to boost sales throughout the wholesale
and retail channels.
TRICO® aftermarket wiper products now feature a branded,
visual style that reflects the company's dedication to
ensuring maximum visibility for every driver's "Moment of
Truth.
"We understand that wipers are one of many important
replacement parts on a vehicle," said Kevin O'Dowd, Global
Director of Marketing, Corporate Branding and Strategy for
Trico Products. "We want to send this new brand message to
assure service professionals and drivers that no matter the
conditions, TRICO will give them visibility and confidence
even at the most challenging driving moments.
In the coming weeks, TRICO will introduce the re-energized
look globally throughout the company's sales and marketing
channels in North America, South America, the European Union
and Asia/Pacific. Every piece of TRICO aftermarket
communications will reflect the new visual style: website,
packaging, advertising, promotions, sales support materials
and in-store support materials.
"We are excited to collaborate on this global brand effort, as
it will help protect our leadership position and especially
strengthen our efforts within the automotive retail channel,"
said Tim Trainor, General Manager, TRICO Products Pty Ltd,
Australia.
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While a new advertising campaign and updated packaging have
already been launched, Trico will demonstrate the full breadth
of its rebranding campaign at the Automotive Aftermarket
Products Expo (AAPEX) in Las Vegas this November.
"Drivers, installers and retailers all count on TRICO products
for dependability and innovation at the point when they need
it most," said James E. Finley, President and CEO of TRICO
Products. "Our new visual style demonstrates a single-minded
focus on constantly evaluating market needs and delivering
durable, technologically advanced products that work simply,
easily and consistently when our customers need them."
For more information visit TricoProducts.com.
