Pirelli and World Challenge Championships reach five-year tire supply partnership

Jan. 1, 2020
Pirelli has been selected as the Official Tire Supplier for the World Challenge Championships in a five-year sponsorship that puts the prominent production-based series on the company's slicks.
Pirelli has been selected as the Official Tire Supplier for the World Challenge Championships in a five-year sponsorship that puts the prominent production-based series on the company's slicks.

Pirelli will be providing all the cars in the World Challenge GT, GTS and Touring Car categories with the P Zero Racing Slick and P Zero Racing Rain tires beginning in 2011, the 22nd year of the Sports Car Club of America (SCCA) Pro Racing-sanctioned championship.

"Our colleagues at Pirelli have been very professional to work with in coming to the agreement on the partnership," reports Scott Bove, director of operations at WC Vision, the managing arm of the World Challenge.

"It's a testament to their entire organization and helps one understand how they (are) a premium tire manufacturer," he observes. "They care about their customer," Bove continues. "Our competitors have been asking for a racing slick for years and Pirelli is able to do this. We expect the tire will be yet another reason that new teams will consider competing in the Sports Car Wars of World Challenge."

 

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The circuit's events are a maximum of 50 minutes in length and feature standing starts with popular cars from some of the world's top auto manufacturers racing head-to-head.

"Pirelli Tire North America is proud to be the exclusive tire supplier for the World Challenge," says Tom Gravalos, the tire maker's vice president of marketing, original equipment and motorsports.

"This is a highly competitive racing series, and it will help drivers, teams and fans develop a strong, positive relationship with the Pirelli brand," he points out.

"This is an exciting time for Pirelli Motorsport, as we continue our strategy of growth and development and are now partnered with some of the most important race series and world championships in the world, including Formula One, GP2, GP3, the VW TDI Cup, Ferrari Challenge, Lamborghini Super Trofeo, Pirelli Drivers Cup USA and now, World Challenge," says Gravalos.

For more information, visit www.world-challenge.com and www.us.pirelli.com.

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