TORRANCE, Calif. — American Honda Motor Co., Inc. has launched an online video experience of a vehicle crash test that invites viewers to witness the crash impact and explore it from different camera angles and at various motion speeds.

The crash test demo is part of Honda’s “Power of Dreams” corporate ad campaign (www.dreams.honda.com) which invites consumers to view the world from inside Honda’s vantage point. By encouraging the viewer to “see what we see,” Honda hopes to foster an understanding of what motivates the mobility company – in this case, the company’s long-standing commitment to safety.

“The crash test video provides our customers with an inside look at how Honda engineers think about and develop advanced safety technologies, such as ACE body structure and advanced airbag technology,” says Barbara Ponce, manager of corporate advertising. “We think it’s best to let customers see for themselves.”

The video, which was provided to Honda by the National Highway Traffic Safety Administration (NHTSA) and depicts the New Car Assessment Program (NCAP) frontal rating test, shows a white 2008 Honda Accord sedan traveling at 35 mph crashing into a fixed barrier, methodically crumpling the frontal structure in a few milliseconds. The variable speed video and three camera angles are accompanied by interpretive copy that explains to viewers what is occurring at different stages of the crash test.

The NHTSA frontal NCAP test resulted in a five-star driver, five-star front passenger rating for the 2008 Honda Accord sedan. These are the highest frontal NCAP ratings possible and indicate a 10% or less chance of serious injury in a head-on, 35 mph collision with a vehicle of similar size and weight.

Government star ratings are part of NHTSA's New Car Assessment Program (www.safercar.gov).