BASF to showcase exciting new products and services at SEMA360

Oct. 27, 2020
BASF will have a virtual booth at this year’s SEMA360 event held from November 2-6, showcasing premium products and services designed to drive success, put customers first and enhance shop efficiency better than ever.

BASF will have a virtual booth at this year’s SEMA360 event held from November 2-6, showcasing premium products and services designed to drive success, put customers first and enhance shop efficiency better than ever.

This year’s leading highlight is the recent launch of Glasurit 100 Line, BASF’s most advanced, environmentally friendly basecoat system that saves customers up to 35% in overall process times through its faster application and shorter flash-off cycles. 100 Line’s innovative pigment technology also ensures that body shops are prepared for the current and future spectrum of brilliant colors in the automotive industry.

Other products featured in this year’s showcase include Glasurit’s new 923-365 Glamour Production Clear and 934-71/934-72 Low VOC Black and White AdPro Sealers. BASF will also highlight its Vision+ suite of business tools and introduce AutoSpot™, a new digital production management tool developed for the collision industry that delivers real time updates for work in progress.

“Even though this year’s event is virtual, we plan on having some fun in typical SEMA fashion,” said Tina Nelles, BASF Refinish Marketing Services Manager. “We’re featuring some very exciting stuff this year and our brand ambassadors will be there to make it even more enjoyable.”

Learn more about industry topics to boost the success of your business in roundtable discussions hosted by BASF:

·        V+ Growth InSight – How this tool provides a view of your competitive market landscape, helps you make informed decisions about your business strategy and identifies opportunities that make you stand out among competition

·        Training certifications – How to stay up to date on training during the COVID-19 pandemic

·        Glasurit 100 Line – How it will help collision centers become even more profitable, competitive and productive

·        AutoSpot Production – How visual management and asset tracking increases productivity in the collision repair process ensuring you deliver vehicles on time

·        Brand ambassadors – Familiar faces such as Chip Foose, Richard Petty, Ringbrothers and Jonathan Goolsby will join to interact with fans

Individuals interested in attending the event can register at SEMA360.com To sign up for a roundtable discussion, watch for more details to come soon on BASF Refinish social media channels (Facebook, Instagram, Twitter).

About BASF Automotive Refinish

BASF's Automotive Refinish business manufactures and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems, business management and planning tools. For more information visit http://www.basfrefinish.com

About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 20,000 employees in North America and had sales of around $20 billion in 2018. For more information about BASF’s North American operations, visit www.basf.com

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 122,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of around €63 billion in 2018. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com.

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