The automotive technician shortage isn't going away on its own—so what will actually move the needle? In this panel from the ASE Instructor Training Conference (Frisco, Texas, July 20-23, 2026), four industry leaders dig into real-world strategies for recruiting, training, and retaining the next generation of techs.

Moderated by Chris Messer, Executive VP of Transportation at EndeavorB2B, the discussion covers why students leave technical programs, how to build stronger bridges between schools and shops, the messaging gap around technician careers, and how employers can create the kind of growth culture that keeps young techs in the industry for the long haul.

Panelists:

• Larry Tuttle, Service Director, Don McGill Toyota
• Brian LaCroix, Automotive Technology Instructor, Capital Region BOCES Career & Technical School
• Jake Sorenson, Shop Manager, McNeil's Auto Care
• Jaime Angell, Senior Director of Apprenticeships and Transitional Programs, Caliber Collision
  

"It's the programs that make them feel like they're part of the industry—a clear path, hands-on experience," LaCroix said. "You can see the difference with the kids who get that before graduation."

Topics include student retention, apprenticeship models, EV and ADAS training gaps, career-path messaging, and how schools and employers can work together to close the technician pipeline gap.

"We can keep complaining, or we can do something," Sorenson said. "Eighty percent of our technicians came through our apprenticeship program, and they're the most loyal employees that we have."

Complete coverage of the entire ASE event can be found here.