Rotary Lift To Showcase New Lift at SEMA

Oct. 29, 2014—Industry professionals will have the first opportunity to see Rotary Lift’s updated 14,000-lb. capacity four-post general service and alignment lifts at the 2014 SEMA Show from Nov. 4-7 in Las Vegas.

The enhanced lifts will be joined in the Vehicle Service Group (VSG) booth (No. 10339) by the two-post lift, the new Wheel Wing tire hanger, and additional shop equipment from Chief Automotive Technologies, Elektron and Forward Lift.

Rotary Lift’s new SM and AR series four-post lifts feature improved drive-on ramps and a powder-coated hammer-tone paint finish for durability. They have been redesigned with a 78.75-inch rise height, which is five inches higher than previous models. The extra under-runway clearance makes it easier for technicians to walk under the lift to access drivetrain, exhaust and other under-vehicle components.

“We are excited to show off all the changes we’ve made to our four-post lifts,” Jim Dirksen, vice president of light-duty lifting for Rotary Lift, said in a release. “At the SEMA Show, Rotary Lift product experts will be on-hand to show attendees how the lifts’ new features make them easier to use and improve shop productivity. In addition to a working SM14 general service lift, we’ll also have a display in the booth to demonstrate the features of the new AR series alignment lifts.”