Jan. 12, 2012—Summit Software and Optima Automotive announced a partnership to deliver digital consumer marketing and retention solutions.

Frank Terlep and Mark Claypool, respective founders of Summit and Optima, said the partnership was created so they can deliver a complete and integrated approach to digital-based marketing tools, technologies and techniques. Ultimately, they say this will help shops capture, service and retain more customers, revenue and profit.

The solutions cover breadth and depth, and include search engine optimization website development and design, and other SEO services; mobile web pages, customized phone applications, as well as Facebook apps; location-based marketing services; and virtual marketing manager services, among several others.

The new lineup of services were made available this month.