The Sherwin-Williams Automotive Finishes A-Plus University and Summit Software and Marketing teamed up to create a “Digital Marketing Advanced Business Class” for collision repair facilities.
Like this article? Sign up to receive our weekly news blasts here.This four-hour workshop will be held April 26, 2012 in San Diego, Calif., (at Petco Park, home of the Padres), and includes a stadium tour, dinner and suite to later take in the Padres vs. Washington Nationals baseball game.
Designed to meet the challenges body shop personnel and decision-makers face in today’s rapidly changing digital and information age, the workshop is recommended for collision shop owners and managers. Frank Terlep, CEO and Lead Sherpa of Summit Software and Marketing Solutions will facilitate the program.
Attendees can expect to gain knowledge and insight into the following digital and social media strategies:
-
What is digital marketing
-
Why is digital marketing requirements for success in today’s world
-
What is a shop’s potential digital marketing audience
-
What benefits can a shop expect to receive from digital marketing
-
What’s the importance of a digital marketing database
-
What digital marketing tools are available
-
Why your website is your on-line lobby
-
SEO, PPC, SEM, and other on-line marketing tools
-
Email, Text messaging, Smart phones; phone apps
-
Mobile internet marketing
-
On-line reputation management; Customer reviews and ratings
-
Digital ads, promos and coupons -Group On, Living Social and other social commerce sites
-
Location based services and marketing
-
Social media - Facebook, Twitter, YouTube, Google+, Yelp, others
-
Using digital marketing tools to generate revenue and profit from previous customers
-
The importance of digital marketing processes
-
Who in the shop should “do” the digital marketing
-
How much time and money should a shop spend on digital marketing
- Creating your digital marketing strategy and action plans
The Sherwin-Williams Automotive Finishes A-Plus™ Network offers several social and digital media partner programs, in addition to co-hosting the digital marketing advanced business management course. To register online for this upcoming workshop, contact Francine Schaefer at (216) 332-8524.
For more information the A-Plus Network, call (800) 386-3881 or go to www.sherwin-automotive.com.
