Oct. 11, 2012 – Business adviser and best-selling author Dick Cross delivered a dynamic opening general session presentation Thursday at Automotive Service and Repair Week (ASRW).

According to a press release_notes, Cross challenged the audience to ask themselves the unasked question, “How do you run a business?” He summarized a trifocal approach to leadership and management that includes creating a vision, developing a strategy, and then properly executing the developed vision and strategy.

“It was a great pleasure to have Dick Cross open the 30th Anniversary general session,” Ron Pyle, ASA president, said in the release. “He delivered a practical and easy-to-implement plan for success. I am sure everyone in attendance agrees that he was extremely motivational and an excellent choice to kick off this very special ASRW.”

Cross is the author of the best-selling book, Just Run It!: Running an Exceptional Business is Easier Than You Think, and is the founder and managing principal of  The Cross Partnership III, a Boston-based “hands-on” consulting and turn-around firm focused on improving the operating and financial performance of businesses owned by financial sponsors.