Ford approves SWAF Elegance clearcoat for global use

March 29, 2011

March 29, 2011 — Ford Motor Co. has given Sherwin-Williams Elegance clearcoat the nod for global use, Sherwin-Williams announced Tuesday.

The Sherwin-Williams Automotive Finishes (SWAF) 1100755 Elegance clearcoat has cleared extensive certification hurdles to meet Ford's WSS-M2P100-D standard. The clearcoat was featured on 2011 Ford Fiesta models at Ford's booth at the National Automobile Dealers Association (NADA) Show in San Francisco in February.

“NADA was a great place to show off the high glamor and depth of the Elegance clearcoat,” said Jason Crager, SWAF OEM business development manager. “We look forward to providing the product throughout the network of Ford dealerships as it gives them a terrific option for a very high quality finish.”

For more information, visit sherwin-automotive.com.
 

Subscribe to our Newsletters

Latest in Running a Shop

Dave Dunn
ALWAYS BE RECRUITING: Dave Dunn has run Dave's Auto Body for nearly 50 years, and his approach to recruiting has included a 'waiting line' of viable candidates.
You can turn recruiting into your shop’s strength with just 30 minutes every quarter.
June 16, 2025
Adobe Stock 997306555
Geofencing
How digital marketing maneuvers can help keep shops top-of-mind with customers old and new.
June 13, 2025
Denice Woller Photography
laura_kottschade_woller_photography40
Of your shop’s gross profit, 60% is from labor production on vehicles. Here is how to maximize that output.
June 9, 2025