Ford Motor Co. approved on a global basis the new 1100755 Elegance™ clearcoat from Sherwin- Williams Automotive Finishes (SWAF). The clearcoat has undergone an extensive certification process to meet the Ford WSS-M2P100-D standard for automotive refinish products to assure that vehicles repaired at its dealerships use automotive refinish products of the highest quality.

The Elegance clearcoat was featured in the massive Ford booth at the recent NADA Show in San Francisco. Two new vehicles in its booth showcased the high gloss clearcoat, as more than 18,000 attendees had a chance to see it showcased on the gleaming new 2011 Fiesta models.

“We’re pleased that Ford Motor Company chose to use the Elegance clearcoat to highlight two of its vehicles at NADA,” said Jason Crager, SWAF OEM Business Development Manager. “NADA was a great place to show off the high glamour and depth of the Elegance clearcoat. We look forward to providing the product throughout the network of Ford dealerships as it gives them a terrific option for a very high quality finish.”

For more information on the premium Elegance clearcoat, visit www.sherwin-automotive.com or call 1- 800-SWULTRA (1-800-798-5872).