March 21, 2014—Sherwin-Williams Automotive Finishes (SWAF) recently launched an enhanced website to provide better access to its collision repair products, services, training and color tools.
The website will allow for easier navigation to SWAF’s 500,000 unique annual visitors.
According to a release, new features include:
“Our goal in designing and launching the expanded website was to have it become a virtual sales, service or technical call right at our customers’ fingertips,” said Adam Chafe, vice president of marketing for Sherwin-Williams Automotive Finishes. “This expanded customer experience will provide immediate color, product and technical information for every one of our markets, including collision repair and custom, fleet refinishing, heavy truck & bus, OEM interiors, commercial and sign manufacturing.”
Chafe also noted the new site provides a better organization of content so it utilizes fewer clicks, all resulting in a better user experience. The site is integrated with social media allowing users to easily share content across Facebook.It also links to a robust YouTube platform which hosts videos on the latest product and application methods along with customer testimonials, body shop productivity and profitability stories and lean process and business consulting tips.
For more information, visit www.sherwin-automotive.com.