Kia to Certify Collision Repair Facilities Through Assured Performance

Oct. 6, 2017—Kia announced it is entering into a strategic agreement with Assured Performance Network to develop, launch and manage its Recognized Collision Repair Facility program and the Kia Recognized Wholesale Dealer program. Assured Performance said Kia will be an integral strategic partner, leveraging the joint-effort collision repair facility certification services, infrastructure and turnkey program offered by Assured Performance’s Certified Collision Repair Program. Assured Performance’s Certified Collision Repair Program allows independent collision repair facilities to meet the qualifications necessary to be recognized by Kia as a collision repair facility of choice for its customers. The certification program will ensure that Kia owners can choose a certified collision repair provider that has the proper tools, equipment, training, and facility required to repair their vehicle to OEM specifications while maintaining the vehicle's fit, finish, durability, functionality, and safety.By leveraging Assured Performance’s certification process, Kia is able to reduce redundant costs, making certification more affordable for dealerships and independently-owned repair shops.

All certified facilities will automatically have the option to be recognized by Kia as a Recognized Collision Repair Facility on October 23, 2017, and will receive special Kia Recognized signage as part of the integrated Certified Collision Care program. This strategic partnership reinforces the business strategy and slogan of the joint-effort certification program, "Certified Once, Recognized by Many."

Greg Silvestri, executive director, service operations, Kia, said, "Our commitment to our customers starts when they purchase their vehicle, and this includes building a network of Recognized Collision Repair Facilities.""We are proud to partner with Kia to add the Certified Collision Repair Facility Program to our growing list of OEM partners," Scott Biggs, CEO of Assured Performance commented. "We are not only helping the body shops, but our national network helps auto manufacturers fulfill their commitment to their customers."