Despite apprehension initially, Jody Gatchell found that using chatbots on his shop’s website made his business more approachable to customers.

If your shop promotes itself on social media on a daily basis, your CSI score is likely to surpass that of your competitors.

Columnist Kevin Rains, owner of Center City Collision and Precision Frame and Body in the Cincinnati metro discusses social media marketing strategies and what makes a great shop leader.

How to master social media marketing across multiple locations

Surrounded by road closures and construction, Bob Williams turned his shop into the project’s information hub to survive