Brian Roach did not envision himself in the automotive industry but is now the business and marketing director alongside his cousin, who is the majority owner of the body shop.
A shop owner in North Carolina saw a need to gain more online customer traffic and spread the word of his business. Here’s how he competed with a digital marketing campaign.
Pay-per-click ad campaigns are nuanced, and the advertisements’ quality scores have a big impact on the effectiveness of the campaign. Here are four things to keep in mind for your digital advertisements.
As an independent body shop, you have opportunities larger companies are often too big to truly capture—as long as you’re willing to connect with your community. Here’s the independent’s guide for becoming your market’s go-to, trusted collision repair shop.
In order to keep his team on the same page, Kyle Wharff holds update meetings on the first workday of every month to go over the previous month’s numbers and to set an action plan to address areas of concern. These are the key areas of improvement that he requires
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