Pay-per-click ad campaigns are nuanced, and the advertisements’ quality scores have a big impact on the effectiveness of the campaign. Here are four things to keep in mind for your digital advertisements.
A Michigan shop launched a scavenger hunt for customers as a new marketing tactic. Here's how the shop owners put the competition together (with minimal effort) and made it go viral.
To help your shop retain its current customers and obtain future referrals, here are a few tips for building a customer-focused newsletter that’s sure to keep you remembered.
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