Current Issue

When a customer seeks multiple estimates, the best solution is to showcase your shop’s standout services.

Selling Your Shop’s Success to Dealership Partners

February 27, 2020

A Fix Auto shop in Alaska has formed a niche with dealership partners despite being surrounded by competition.

Taking Your Website to the Next Level

February 1, 2020

A customer-friendly website begins with keeping the customer engaged on the page.

Getting the Most Out of Your CRM

December 31, 2019

One shop owner increased his annual revenue by managing customers through the shop’s CRM.

More Marketing, More Money

October 1, 2019

Kim Barks, owner of Complete Car & RV Repair, has grown her family’s body shop from a staff of 3 people to a business that does over $2 million in revenue.

Treating the Customer First

October 1, 2019

One Nevada repair facility provides ample evidence that, by focusing on customer service above all else, a shop can increase revenue regardless of how many DRPs it has.

CARSTAR

How Do I Find Good Technicians?

August 30, 2019

As the quality technician shortage grows, how do you allocate resources to find one?

Benefiting from Negative Reviews

August 1, 2019

Patrick O’Neill fine-tuned a process of responding to customer reviews that resulted in a 4.9-star rating for his facility.

5 Steps to Presenting Your Brand

August 1, 2019

If you want to make outside sales calls beneficial for your business, you need to keep visits brief.

I-CAR

Not All Body Shops Are Created Equal

July 31, 2019

I-CAR’s new repair tool and website, BodyShopology.com, connects drivers with the highest-trained technicians and the shops best poised to repair their vehicle.

Building a Trustworthy Brand

July 1, 2019

If you want your brand to resonate with customers, it’s important to send a message that makes you sound human and compassionate.

CARSTAR

Why You Should Give Back to Your Community

April 25, 2019

Participating in charitable community events fosters community, builds relationships and can lead to clients.

How I Work: Brian Roach

April 23, 2019

Brian Roach did not envision himself in the automotive industry but is now the business and marketing director alongside his cousin, who is the majority owner of the body shop.

5 Keys to Contemporary CE Classes

April 15, 2019

An Axalta expert and a shop owner share keys to educating insurers on the modern vehicle and how it needs to be repaired.

Arnold Motor Supply

Building Business with People

March 29, 2019

For almost 100 years, Arnold Motor Supply has combined superior service with a personal touch.

Posting About Customer Pay Opportunities

March 29, 2019

Dino DiGiulio, owner of CARSTAR Body Best Collision in Sonoma, Calif., shares his journey to keeping customer pay a revenue stream for the shop.

CARSTAR

How MSOs Grow Their Operations

March 4, 2019

The CARSTAR network provides multiple-shop owners with the resources they need to thrive.

Four Phases of a Long-Term Marketing Plan

4 Phases of a Long-Term Marketing Plan

March 1, 2019

American Auto Body went from a '90s marketing platform to a modern-day advertising approach to gain new business. Here's how the shop built its 10-year marketing plan.

How to Build Dealership Relationships

January 2, 2019

Anna Zeck

Armed with his dad’s guidance and dealership knowledge, Zack Newman had a very specific plan in mind from the start: eschew DRPs and cater to those two dealerships, all with the goal of having them send repair work his way. And, five years later, with a $1.8 million, eight-employee, 5,000-square-foot shop, that’s exactly how he did it.

A Marketing Risk

January 1, 2019

In order to navigate the often uncertain world of marketing, it’s important to first understand customer expectations.

Steps to Make Every Call a Sale

December 31, 2018

Here’s how to make using a phone recording system a habitual practice for your shop.

5 Steps for Identifying Your Ideal Customer

November 27, 2018

In order to identify your shop’s target demographic and ultimately form an ideal customer profile, it begins with taking an internal look at the shop. Here are five steps to identify your optimal customer.

Catering to the Customer

November 8, 2018

Dave Dunn, owner of Dave's Auto Body in Galesburg, Ill., has perfected the secret to customer loyalty programs: offering a service that the customers want to come back for.

How to Form a PPC Campaign

October 15, 2018

A shop owner in North Carolina saw a need to gain more online customer traffic and spread the word of his business. Here’s how he competed with a digital marketing campaign.

Benefitting from Area Partnerships

October 4, 2018