For years, it was practically unheard of for a body shop to specialize in a specific brand. But following the norm isn’t really Kye Yeung’s style, and his 34,000-square-foot, $6.5 million facility is living proof that you don’t need to. Here's how he realized his vision.

An expert from Southwest Airlines—renowned for its drive to satisfy customers—spoke with FenderBender on how to make customer service a high standard in your shop.

As the technician shortage continues, learn how to best advertise your job openings to qualified, potential hires.

Take a virtual tour of Pronto Body Shop, a shop that's in tune with its neighborhood.

Killing two birds with one stone, Tyler Rook is recruiting kids from the local tech high school to aid in the tech shortage, but also stay involved with his community.  

Whether it’s through traditional advertising or getting involved in the community, here are some effective ways to educate customers on OEM certifications.

How building an all-inclusive marketing plan around your business can help you grow.

The effective use of Facebook Live can mean another marketing tool for your shop. Here’s a step-by-step guide on how to do just that.

Three standout marketing professionals, who have appeared in FenderBender, share their top picks for rethinking the way your shop markets itself to the public.