Current Issue

As the quality technician shortage grows, how do you allocate resources to find one?

Benefiting from Negative Reviews

August 1, 2019

Patrick O’Neill fine-tuned a process of responding to customer reviews that resulted in a 4.9-star rating for his facility.

5 Steps to Presenting Your Brand

August 1, 2019

If you want to make outside sales calls beneficial for your business, you need to keep visits brief.

I-CAR

Not All Body Shops Are Created Equal

July 31, 2019

I-CAR’s new repair tool and website, BodyShopology.com, connects drivers with the highest-trained technicians and the shops best poised to repair their vehicle.

Building a Trustworthy Brand

July 1, 2019

If you want your brand to resonate with customers, it’s important to send a message that makes you sound human and compassionate.

CARSTAR

Why You Should Give Back to Your Community

April 25, 2019

Participating in charitable community events fosters community, builds relationships and can lead to clients.

How I Work: Brian Roach

April 23, 2019

Brian Roach did not envision himself in the automotive industry but is now the business and marketing director alongside his cousin, who is the majority owner of the body shop.

5 Keys to Contemporary CE Classes

April 15, 2019

An Axalta expert and a shop owner share keys to educating insurers on the modern vehicle and how it needs to be repaired.

Arnold Motor Supply

Building Business with People

March 29, 2019

For almost 100 years, Arnold Motor Supply has combined superior service with a personal touch.

Posting About Customer Pay Opportunities

March 29, 2019

Dino DiGiulio, owner of CARSTAR Body Best Collision in Sonoma, Calif., shares his journey to keeping customer pay a revenue stream for the shop.

CARSTAR

How MSOs Grow Their Operations

March 4, 2019

The CARSTAR network provides multiple-shop owners with the resources they need to thrive.

Four Phases of a Long-Term Marketing Plan

4 Phases of a Long-Term Marketing Plan

March 1, 2019

American Auto Body went from a '90s marketing platform to a modern-day advertising approach to gain new business. Here's how the shop built its 10-year marketing plan.

A Marketing Risk

January 18, 2019

In order to navigate the often uncertain world of marketing, it’s important to first understand customer expectations.

How to Build Dealership Relationships

January 2, 2019

Anna Zeck

Armed with his dad’s guidance and dealership knowledge, Zack Newman had a very specific plan in mind from the start: eschew DRPs and cater to those two dealerships, all with the goal of having them send repair work his way. And, five years later, with a $1.8 million, eight-employee, 5,000-square-foot shop, that’s exactly how he did it.

Steps to Make Every Call a Sale

December 31, 2018

Here’s how to make using a phone recording system a habitual practice for your shop.

5 Steps for Identifying Your Ideal Customer

November 27, 2018

In order to identify your shop’s target demographic and ultimately form an ideal customer profile, it begins with taking an internal look at the shop. Here are five steps to identify your optimal customer.

Catering to the Customer

November 8, 2018

Dave Dunn, owner of Dave's Auto Body in Galesburg, Ill., has perfected the secret to customer loyalty programs: offering a service that the customers want to come back for.

How to Form a PPC Campaign

October 15, 2018

A shop owner in North Carolina saw a need to gain more online customer traffic and spread the word of his business. Here’s how he competed with a digital marketing campaign.

Benefitting from Area Partnerships

October 4, 2018

A California shop has been in business for more than 20 years and a large part of their brand’s success has stemmed from partnering with other businesses.

4 Crucial Elements for Effective Pay-Per-Click Campaigns

September 12, 2018

Pay-per-click ad campaigns are nuanced, and the advertisements’ quality scores have a big impact on the effectiveness of the campaign. Here are four things to keep in mind for your digital advertisements.

The Benefits of Creating a Call Center

August 31, 2018

Part of what has allowed Ryan Cropper to take his shop to the next level has been establishing a very controlled environment in which calls, especially new calls, can go.

Snap Shop: Campus Body Salon

August 27, 2018

Take a virtual tour of Campus Body Salon, a shop that became heavily customer-focused after moving away from DRPs.

How I Work: Donielle Lopez

August 23, 2018

Kiley Wellendorf

When it came to turning a flailing shop around after taking over, Donielle Lopez looked for intimate ways her mom-and-pop shop could find success. As a result of her daily approach to management, she doubled revenue in just one year.

6 CSI Mistakes to Avoid in Your Shop

August 20, 2018

There are several factors that could be negatively impacting your shop’s CSI score. Here’s a list of six mistakes to avoid in order to gain 100 percent satisfaction across the board.

3 Simple Steps to a Pay-Per-Click Campaign

August 15, 2018