This Week in Business-Building Strategies

Aug. 17, 2019—To better assist shop owners with their production management, marketing tactics and leadership styles, FenderBender has compiled a short list of essential business-building material from some of its favorite sources.

CRM Secrets Revealed: What Your Small Business Really Needs – Small Biz Trends

Even small businesses can benefit from CRM systems, as its crucial to establish processes for efficient customer management before scaling. 

Want to Build Brand Loyalty? Surprise Your Customers- -Literally – Inc

The big difference between satisfaction and delight? Surprise.Satisfaction is based on expectations. Delight, on the other hand, is only generated when the customer is positively surprised by an interaction.

How to Avoid Groupthink When Hiring – Harvard Business Review 

When it comes to hiring, democratic decisions lead to better outcomes. There is wisdom in crowds when it comes to spotting talent. But a hiring-by-committee approach carries its own unique pitfalls.