Digital-Focused ADAPT Launches at FenderBender Conference

During the final day of the 2019 FenderBender Management Conference, the FenderBender team announced its new digital brand, ADAPT.

Oct. 2, 2019

ST PAUL, MINN., Oct. 2, 2019—During the final day of the 2019 FenderBender Management Conference, the FenderBender team announced its new digital brand, ADAPT.

"Cars are turning into computers on wheels. It's complex now and it will get more complex. The diagnostics behind cars is going to get more difficult," said David Stovall, manager, diagnostics and telematics, Toyota Motor North America.

The digital-focused brand will cover the most impactful technology trends in the automotive industry—from the aftermarket perspective. It will deliver the information needed to "adapt" in a changing industry and thrive years ahead.

The ADAPT brand launched following an ADAPT: OEM Repair Panel at the conference.

"It's not a dealer versus aftermarket thing we're talking about here, it's engagement and making sure you stay on top of what's happening with technology," Stovall said.