“Our booth will highlight the power of BASF as a leader in the refinish industry, as well as the OEM industry,” said Jane Niemi, BASF Market Sector Manager. “BASF has a unique position in automotive because we support the car from production to repair. This gives BASF the knowledge for the most accurate repair procedures, and the finest products for exactly the right refinish.”
KC Mathieu will be at the BASF booth #227 to discuss KC’s Custom Colors, the R-M paint colors launched at SEMA 2017 that consists of seven shades of black with just a touch of color. In addition, Jonathan Goolsby will have the Goolsby Customs 1940 Convertible, highlighting the custom color he created with BASF color experts through the Color Ideation process.
BASF will once again host an invitation-only, informal student meet-and-greet on Friday, March 16 with Mathieu, Gooslby and Troy Spackman from Legacy Innovations. They will be available to answer questions on their builds, working with BASF and their experiences in the industry.
About BASF Automotive Refinish
BASF's Automotive Refinish business manufactures and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems, business management and planning tools. For more information visit http://www.basfrefinish.com
About BASF
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 17,500 employees in North America, and had sales of $16.2 billion in 2016. For more information about BASF’s North American operations, visit www.basf.com.
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 114,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of about €58 billion in 2016. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com.
