Automotive enthusiasts, racers and millions of other consumers can now look to Federal-Mogul's Champion® brand for information on the latest “Performance Driven™” technologies, free downloads of attractive posters and other digital files, Kevin Harvick hero cards and chances to earn a share of $100,000 in racing sponsorships through the new
www.AlwaysaChampion.com website.
Featuring video, product information and more, the website is part of an aggressive initiative to demonstrate Champion technologies to the new generation of do-it-yourselfers and other consumers who demand premium performance from every engine and vehicle they own. The Champion brand has also expanded beyond its industry-leading spark plug line torepresent broad new offerings of engine filtration products, wiper blades and performance chemical additives.
Prominently featured on the new site is the innovative “Search for a Champion” video contest, through which Federal-Mogul will award one $50,000 (USD) and five $10,000 (USD) motorsports sponsorships to grassroots racers who best demonstrate their ability to compete for titles in 2012. Announced in October by NASCAR® Sprint Cup driver and Champion spokesperson Kevin Harvick, the contest is open to amateur teams in any form of engine-driven racing, whether on earth/dirt, asphalt, snow, ice, water or other course. Deadline for entries is Dec. 31,2011. (See website for program rules.)
“‘Search for a Champion’ has already helped connect the Champion brand with thousands of enthusiasts who want the very best technologies for their engines. We’re seeing record traffic and tremendous interest in Champion products and programs on the new website,” said Michael Proud, director of marketing, North America, Federal-Mogul.
The new website also includes detailed information on the full range of Champion products, including spark plugs for automotive, power sport, marine, lawn and garden and industrial engines; oil, air and cabin air filters; and performance chemical additives. Visitors also can follow an illustrated timeline covering the brand’s more than 100 years of industry-leading innovation, and download an array of free, collectable-quality digital posters and desktop wallpapers featuring Champion images, logos and photos of Harvick and the No. 29 Budweiser Chevrolet.
Free digital hero cards featuring Harvick and the Richard Childress Racing-owned No. 29 car and the No. 33 Champion Filters Chevroletdriven in the NASCAR Camping World Truck Series are also available on the site.
For more information about Champion products and programs and the “Search for a Champion” contest, simply visit www.AlwaysaChampion.com. To identify the right Champion product for virtually any popular application, please use the convenient, free
electronic catalog. Federal-Mogul also offers the
www.GetChampion.mobi electronic catalog for smart phone users who are purchasing plugs for lawn-and-garden equipment and other small-engine applications.
Visit the company’s website at www.federalmogul.com.
