The
Car Care Council Women’s Board, along with the
Automotive Communication Council (ACC), has announced the 2011 Automotive Communications Awards (ACA). The awards will be presented during the
Women’s Board reception on Tuesday, Nov. 1, during Automotive Aftermarket Industry Week in Las Vegas, Nev.
The
Automotive Communications Awards applaud those companies and agencies that provide automotive information to consumers and the trade professionals who interact with them on a daily basis. Whether it is through outstanding advertising, marketing, merchandising and/or effective public relations, these two organizations would like to recognize their efforts through the ACA competition.
National awards will be presented in each category. Any client, agency or supplier who has produced automotive advertising, marketing, merchandising and/or public relations targeted to consumers or the trade is eligible. All entries must be produced and/or implemented between Jan. 2010 and Nov. 2011.
New this year, additional categories for social media efforts have been added to both the business-to-consumer and business-to-business sections, which include best blog, best Facebook customization of an aftermarket company, best QR code customization, best app for a mobile device and best use of a YouTube video. In addition, best media outreach to non-English speaking audiences, female audience and aftermarket industry recruiting materials have been added to the ACA categories.
Entries for the 2011 Automotive Communications Awards are due by Friday, Sept. 2, 2011. All entries must be submitted in PDF, jpg, mpeg, wmv or mp3 electronic format, with an accompanying electronic entry form. Entry fees are $145 for the initial entry and $95 for each additional entry. Entry forms can be found at www.women.carcare.org.
The Automotive Communication Council is a national, non-profit organization comprised of marketing professionals engaged in public relations, advertising, branding and other communication practices for automotive aftermarket companies. ACC provides a networking forum for the exchange of ideas, information and resources about issues, challenges and trends impacting companies and organizations throughout the aftermarket industry.
The Car Care Council Women's Board is comprised of professional men and women who are dedicated to getting information to female audiences concerning educating women about car care and encouraging young people to investigate automotive career choices.
For more information, visit www.women.carcare.org.
