Study: Half of Gen Y would consider working in American auto industry

The American auto industry is a more appealing place to work for Generation Y than it was even a year ago, according to a study release_notesd Monday by Deloitte.

About 50 percent of people surveyed said the idea of working in the auto industry was not appealing, compared to 70 percent the previous year, according to the Deloitte survey. The study surveyed 1,100 people ages 18 to 30 from various geographic regions.

"A 20 point shift over a year may be indicative of a change in perception of the industry," said Michelle Collins, Deloitte vice chairman and U.S. automotive sector leader. "Among the list of challenges facing companies in the current economic environment, recruiting and retaining the best workers is vital to supporting growth initiatives today and in the future."

The study, carried out in cooperation with the marketing department at the Eli Broad Graduate School of Management at Michigan State University, was presented at the 2010 North American International Auto Show in Detroit, Mich.

Visit deloitte.com/us/genyconnection for more information and conclusions from the study.