Shareholders Approve Renaming DaimlerChrysler as Daimler AG

BERLIN, GERMANY Oct. 4, 2007) - The Extraordinary Shareholders' Meeting of DaimlerChrysler AG, attended by 51.6 percent of the total number of DaimlerChrysler shareholders, has approved the renaming of the company as Daimler AG by a 98.76 percent maj
Shareholders Approve Renaming DaimlerChrysler as Daimler AGBERLIN, GERMANY Oct. 4, 2007) - The Extraordinary Shareholders' Meeting of DaimlerChrysler AG, attended by 51.6 percent of the total number of DaimlerChrysler shareholders, has approved the renaming of the company as Daimler AG by a 98.76 percent majority. As part of the renaming of the Group as Daimler AG, the company's production plants and sales organizations in Germany and abroad will also be renamed. The guiding principle of the name change process is a clear distinction between the corporate brand Daimler and the Group's various product brands.  The corporate brand Daimler will serve to identify the Group in its dealings with political decision-makers, the general public, the financial markets, the business media, and its employees. It will also serve as an umbrella for all of its product brands. The financial services division will be called Daimler Financial Services. By contrast, the product brands Mercedes-Benz, Maybach, smart, Freightliner, Sterling, Western Star, Setra, Thomas Built Buses, Orion, and Mitsubishi Fuso will serve as our "business cards" to the customers. 
(Source: Daimler AG)
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