| Kathleen Schmatz, president and CEO of AAIA, (right) waits with AAG vice president Jim Savas for her turn to be interviewed. |
"This is the first time that an industry event has been brought to the business-to-business marketplace so quickly with video and articles in a timely and thorough manner," says Jim Savas, vice president of the Advanstar Automotive Group.
TradePro Media is working with AAGNN – which is the broadcast sister of Aftermarket Business – to produce the video. Larry Silvey, group editorial director, has sat down with 30 people throughout GAAS to get their thoughts on the aftermarket today and what it will be tomorrow.
Passersby were able to watch the live interviews in progress, as well as see the video editing being completed onsite and the Web site updated as more live content is added.
In addition to the main interviews, up-to-the-minute coverage has been pumped into the group’s Web sites, including full stories, photos and man-on-the-street – or inside the conference room – video interviews can be found online.
