New survey reveals effect high gas prices are having on AAA members

As gas prices set record highs, a recent survey of AAA Chicago members shows the steps people are taking to conserve fuel. Consolidating shopping trips, performing routing car maintenance and driving a more fuel efficient car are the steps most taken

As gas prices set record highs, a recent survey of AAA Chicago members shows the steps people are taking to conserve fuel. Consolidating shopping trips, performing routing car maintenance and driving a more fuel efficient car are the steps most taken by AAA members to save at the pump.

According to the survey, the make and model of a car took the back seat to gas mileage as the single most important factor that will determine what kind of car AAA members are buying.

Fuel mileage is ranked as the number one criteria members are now using as they ponder a new-car purchase, followed by make and model, safety features, performance, seating capacity and technology features.

"The survey results clearly demonstrate that gas prices have reached levels sufficient for consumers to dramatically alter their driving behaviors and car-buying habits," says Beth Mosher, public affairs director for AAA Chicago. "The results also show strong support for measures to reduce the country's dependency on foreign oil, including better fuel efficiency for new cars, trucks and SUVs."

When asked which measures lawmakers should pursue to decrease the country's dependency on foreign oil, AAA members responded:

- Require better fuel efficiency for new cars, trucks and SUVs (81 percent);
- Increase funding for research on alternative fuels (69 percent);
- Increase public transportation options (55 percent);
- Establish national conservation programs (49 percent);
- Allow more drilling and oil exploration in North America (18 percent); and
- Increase taxes to reduce public’s driving habits (11 percent).

In response to record-high gas prices set in 2007, a high percentage of AAA members took steps to conserve fuel. Among the most popular measures:

- Consolidate shopping trips when possible (76 percent);
- Perform routine maintenance more frequently (31 percent);
- Drive a more fuel-efficient vehicle (30 percent);
- Revised summer vacation plans (17 percent);
- Use public transportation more often (17 percent);
- Share rides/car pool (16 percent);
- Canceled summer vacation plans (7 percent);
- Purchase a hybrid vehicle (6 percent); and
- No change in driving habits (24 percent).

As a result of the latest survey results, AAA Chicago predicts that fuel economy will continue to weigh heavily on the minds of consumers as the spring and summer driving season approach, with the potential to set new gas price records.

"Unlike other periods of dramatic fuel increases, the latest price spike does not appear to be driven by rising physical demand for gasoline or even tight inventories of available fuel," notes Mosher. "It is instead being propelled higher largely due to unprecedented levels of investment in crude oil and gasoline futures as a hedge against a dollar that is falling against other major currencies."

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Motor Age Staff

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