Bendix Tunes Brand to Provide Greater Value to Aftermarket

The Bendix family of products includes master, slave, wheel and clutch cylinders as well as hoses, cables, steel lines, other hardware, drums and rotors.DANBURY, CT (Oct. 2, 2007) - In order to continue providing their channel partners with a great value proposition, Honeywell Consumer Products' Bendix brand has made some enhancements to its line up of hard parts. Bendix Premium and Global Hydraulic lines merged In a category where OE fit, form and function are important but country of origin isn't a concern, the Bendix Hydraulics brand - which includes master cylinders; clutch, slave and wheel cylinders; hoses, cables and steel lines; as well as hardware - has eliminated its economy line of hydraulics and lowered the price on its premium line in order to provide one complete line of competitively priced hydraulics. All products are designed to meet ASTM and SAE standards. "On the hydraulic side, our intent is to provide a single line of high quality hydraulic products and at the same time establish a new pricing structure that will enable our customers to compete more effectively," said Tom Tecklenburg, Bendix brand leader. "This action will allow customers to reduce the number of SKUs they have to stock as well as decrease their inventory investment."Bendix Premium and Global drum and rotor coverage realigned To better fulfill customer requests and meet the demands in a price-driven drum and rotor category, the Bendix marketing team determined that more than 80 percent of their customers said their premium rotor sales were declining while 100 percent indicated that the economy segment was growing. Therefore, Bendix Global drum and rotor coverage has been expanded to include approximately 1,600 SKUs, while the premium line has been reduced to 484 SKUs, which represents 90 percent of unit sales. Tecklenburg noted that Bendix Global drums and rotors provide customers with an affordable, OE equivalent option for today's domestic and import vehicles, are designed and machined using CAD/CAM to ensure dimensional integrity, providing proper fit and function, and the castings are tested to SAE standards to check for proper strength and hardness, ensuring consistent performance. They come machined, balanced and ready to install. "This adjustment is being made because of market price sensitivity and the ongoing shift from premium to economy," said Tecklenburg. "It should allow our channel partners to compete more effectively." For more information on the full line of Bendix(r) products, call 800.231.3726 or e-mail [email protected].(Source: Honeywell Consumer Products Group)