TRAINING
Show Me the Money!CHANTILLY, VA (August 1, 2007) - The downside to selling on price - besides margin erosion - is that if you close the sale on price, you will lose it in the future to price! To address this issue, Zurich Insurance is sponsoring Show Me the Money! Value-Added Selling = More Cash, a day-long marketing seminar during the 2007 International Big R Show in Las Vegas, on Saturday, Oct. 27.. During this fast-paced, fact-filled and highly interactive session taught by Tom Easton, AAP, and Chuck Udell, MAAP, attendees will learn how to boost sales and profitability through an increased understanding of the value-added sales process. The seminar will answer many questions, including: * Are your sales people still using the same selling techniques they used six years ago? * Are they telling you (and believe) that your customers' buying decisions are all based on price? * Have all the extra services your company provides been discounted to the price point of FREE? * Is everything your company sells now a commodity and bought on the premise that all products and services are equal? "We certainly appreciate the sponsorship by Zurich, which allows us to bring such indispensable marketing insight to the Big R Show," said APRA President Bill Gager. "The seminar will show that the key to winning more business is to understand and communicate a meaningful value proposition to your customers. By doing this, you will out reach your competition and grow the market share of your organization's products." Further details and registration can be accessed online at www.bigrshow.com.(Source: Automotive Parts Remanufacturers Association)
Show Me the Money!CHANTILLY, VA (August 1, 2007) - The downside to selling on price - besides margin erosion - is that if you close the sale on price, you will lose it in the future to price! To address this issue, Zurich Insurance is sponsoring Show Me the Money! Value-Added Selling = More Cash, a day-long marketing seminar during the 2007 International Big R Show in Las Vegas, on Saturday, Oct. 27.. During this fast-paced, fact-filled and highly interactive session taught by Tom Easton, AAP, and Chuck Udell, MAAP, attendees will learn how to boost sales and profitability through an increased understanding of the value-added sales process. The seminar will answer many questions, including: * Are your sales people still using the same selling techniques they used six years ago? * Are they telling you (and believe) that your customers' buying decisions are all based on price? * Have all the extra services your company provides been discounted to the price point of FREE? * Is everything your company sells now a commodity and bought on the premise that all products and services are equal? "We certainly appreciate the sponsorship by Zurich, which allows us to bring such indispensable marketing insight to the Big R Show," said APRA President Bill Gager. "The seminar will show that the key to winning more business is to understand and communicate a meaningful value proposition to your customers. By doing this, you will out reach your competition and grow the market share of your organization's products." Further details and registration can be accessed online at www.bigrshow.com.(Source: Automotive Parts Remanufacturers Association)
