BASF is official sponsor of NORTHEAST 2011

Jan. 1, 2020
BASF Automotive Finish will be the official show sponsor of their 34th Annual NORTHEAST Automotive Services Show April 18-20 at the Meadowlands in Secaucus, N.J.
BASF Automotive Finish will be the official show sponsor of their 34th Annual NORTHEAST Automotive Services Show April 18-20 at the Meadowlands in Secaucus, N.J.

“Having BASF come on board to sponsor NORTHEAST 2011 just adds to the national influence and perception our show is gaining,” AASP/NJ President Jeff McDowell says from his shop in Fords, NJ.

“BASF's decision to be the official show sponsor of NORTHEAST 2011 was really an easy one,” explains Darlene Eilenberger, marketing director for BASF Automotive Refinish. “We have displayed at NACE and SEMA, but we're well aware that there is also a very important customer base who may not always be able to travel to Las Vegas. The NORTHEAST show is an optimal place for us to catch up with our customers in the Northeast region while showcasing our newest products. Given the increasing growth and influence of NORTHEAST, we wanted to show our support of this year's event in a big way.”

BASF is also looking forward to participating in the educational portion of the show. “With environmental legislation pending in the Northeast region,” Eilenberger adds, “we felt 2011 was the perfect year to actively participate in NORTHEAST 2011 - not only to increase visibility on our line of waterborne refinish products, but also to educate and network with the thousands of repair professionals who will be directly impacted by it. We are very excited to showcase our brands and meet with NORTHEAST attendees.”

AASP/NJ clearly shares the excitement. “This is the first time in the show’s 33 years that we have had a sole sponsor for the show,” McDowell says. “We are honored that such a prestigious company as BASF would incorporate its brand with NORTHEAST™2011 and we hope this is the start of a long and prosperous tradition.”

NORTHEAST 2011 takes place March 18, 19 and 20, 2011 at the Meadowlands Exposition Center of Secaucus, NJ.

For more information on the show and AASP/NJ, please visit www.aaspnjnortheast.com and www.aaspnj.org.

Sponsored Recommendations

Best Body Shop and the 360-Degree-Concept

Spanesi ‘360-Degree-Concept’ Enables Kansas Body Shop to Complete High-Quality Repairs

ADAS Applications: What They Are & What They Do

Learn how ADAS utilizes sensors such as radar, sonar, lidar and cameras to perceive the world around the vehicle, and either provide critical information to the driver or take...

Banking on Bigger Profits with a Heavy-Duty Truck Paint Booth

The addition of a heavy-duty paint booth for oversized trucks & vehicles can open the door to new or expanded service opportunities.

Boosting Your Shop's Bottom Line with an Extended Height Paint Booths

Discover how the investment in an extended-height paint booth is a game-changer for most collision shops with this Free Guide.