Chief and ALLDATA join forces in new business venture

Chief and ALLDATA have paired their product offerings to offer a new repair solution, branded as Chief VIP (Vehicle Information Portal), which integrates ALLDATA collision data into Chief computerized measuring systems.

VIP is available exclusively to Chief and ALLDATA customers and provides convenient access to OE repair information directly to work bays. Randy Gard, president of Chief Automotive Technologies, says the joint effort will have a “huge” impact on repairers who can now have both the tools and repair data together in a single workspace. The companies note the product can give shops access to repair data wherever they feature Chief products (Chief performs the actual integration). The accessibility of the data, say reps from both companies, allows shops the opportunity to add services such as engine and mechanical repair. Representatives from Chief and ALLDATA touted the significance of the combined company efforts, declaring it to be the single greatest bond between two industries that will affect the collision industry for the next 20 years.