Is your shop experiencing an influx of cars due to increased traffic? Do you find yourself turning away the jobs you want because you’ve already committed to less profitable jobs? It’s time to use marketing to attract the jobs that are enjoyable and bring in the highest profit margins!
Focusing on the work you really want is easier said than done, so the most recent episode of The Busy Bays podcast breaks down how you can focus on the jobs that are enjoyable and profitable without sacrificing your car count.
So, how exactly do you market your way to the jobs you want?
- Find your competitive edge—find what sets your shop apart from your competitors and let people know!
- Use marketing to target the services you want—use your social media accounts and website to highlight the jobs you really want. If you want to shift your focus to transmission jobs, try advertising that front and center on your website!
- Don’t forget about your Google My Business Profile—this can be an easy one to forget but always include your specialty or focus areas on your Google My Business Profile!
With the influx of cars, now is the perfect time to set your shop up for long-term success by targeting the jobs you want. To learn more tactics for targeting the best work for your shop, listen to the entire episode here- https://www.repairshopwebsites.com/resource-center/repair-shop-podcast/#30 or on your favorite podcast streaming platform.